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The Green Room: Sticking to a Tune in a World of Jazz
Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a...
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The Green Room: Marketing collaborations
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks...
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The Green Room: The State of Influence
Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing. In...
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The Green Room – Holiday potluck lunch
In this issue we’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite of theirs to share,...
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The Green Room: 2020 future vision
Every month in the Green Room we pose a question to our Rockstar CMOs that’s top of mind for us in the Rockstar CMO penthouse. Hanging out with rock stars backstage rarely gives anyone 2020 vision,...
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The Green Room: Data vs Creativity: Fight!
Marketing has been shaking its reputation for gut feel, hunches, Mad Men and that 50% of whatever activity it is wasted through an obsession with data. However, our Editor Ian Truscott has been...
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The Green Room: Marketing in the “new normal”
Commentators are calling whatever we emerge from lockdown into is the “new normal” as a world we try and live with an immediate future with COVID-19. So, in this Green Room, we turned to our Rockstar...
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The Green Room: Five CMOs name their crisis keepers
During the pandemic, marketing leaders everywhere have had to tune in to the needs of their consumers and employees, remixing their marketing message to address the concerns of their audiences, and...
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The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need specific education, and on social media, we have been seeing some pushback on this from folks like Mark...
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The Green Room: A bit of a blur
Sounds very rockstar, but this month’s Green Room is literally a bit of a blur. We’ve had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked...
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The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build? Welcome to the Green Room, where we gather some of our...
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The Green Room: Giving Thanks & Holiday Gifts
It’s been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room. The Geen Room, where each...
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